piuric is pure Swiss Made.

piuric stands for pure, clear and timeless form.

piuric stands for the design and realisation of room and furniture with unique character.

«good design is conspicuously unobtrusive»

For us, design and development means simplifying, reducing to the essential without affecting function. We strive for pure and simple shapes with the aim to create timeless and durable rooms and furniture.

We attach great value to quality, high-grade materials and perfect workmanship to the finest detail. We don't do mass production. All furniture is handmade in our ateliers in Zurich, produced in small series or tailor-made. This enables us to respond to individual customer needs and create distinctive furniture with a personal touch.